The days when billboards and periodicals were the sole forms of advertising media have long since passed. There is a plethora of advertising alternatives available to pick from as the field of content and internet marketing continues to expand. Each of these possibilities with its own set of specific benefits and drawbacks. In this section, we will discuss some of the most frequent forms of advertisements as well as the value that they may provide to your campaign.
1. Photo advertisements- Photo advertisements, which are likely the form of ad that people are most used to seeing, are often dispersed over news feeds, sidebars, and banners. They may be made with less effort than other types of advertisements, such as movies and stories, but the quality of the photographs that you use is essential to their success. If you want to get started on your online presence, do look into social media advertising Torquay.
Because they put the product directly in front the consumer, photo advertisements are an excellent tool for increasing brand recognition. Simply make sure that the design aesthetic of your photographs is the same as that of your posts so that consumers will quickly recognisethe ad as belonging to your company. And it goes without saying that picture advertising is an efficient method for driving visitors to your website. According to the findings of research conducted by Facebook, adverts consisting only of photos were more successful than other types of advertisements in terms of attracting new users.
Photo advertising, as opposed to organic postings, might contain a CTA button like “Shop Now” or “Download,” which helps to create a smooth experience for the consumer while they are making a purchase.
2. Video advertisements. Over 50% of all people who use social media will view a video in its entirety if it is less than one minute long; however, this ratio drops significantly as the length of the video increases. This indicates that you have a limited amount of time to successfully catch a person and keep them engaged with your content. Users may swiftly watch and engage with short looping video commercials on platforms such as Instagram and Facebook as they browse through their feeds. You may go with lengthier video material, though, if you have a message that is really engaging and the resources necessary to produce it.
3. Stories advertisements. According to research that was conducted by Instagram Business, fifty percent of the users who were polled said that they went to a website to make a purchase after seeing an advertisement for a product or service on an Instagram Story. And taking into account that Instagram now has one billion active monthly users, this presents a massive chance for you to get your company noticed.
When you use Facebook Stories for advertising purposes, a picture may be seen for up to six seconds, whereas a clip can run for up to fifteen seconds. Advertisements on Instagram Stories may be up to one minute and twenty seconds long, regardless of whether they are photographs or videos. The Stories advertisements that appear on both platforms take up the whole screen, putting the spotlight squarely on your product for as long as the user is paying attention to the advertisement.