Marketing on Facebook vs Marketing on Instagram
Facebook vs Instagram : Choosing the Right Social Media Platform for Your Business.
Undoubtedly two of the largest and most popular social media platforms in existence, Facebook and Instagram both allow unique marketing opportunities for the socially savvy business.
Each has its own idiosyncrasies and market niches which will help in determining which one is the preferred way to engage with your customers.
- News and Information sharing via “Like” and “Share” buttons
- Suits service oriented business
- Popular way to share news or articles
- Has an older demographic base
- Visually oriented
- Great for simple sells-itself products
- Focus on lifestyle, fashion or events
- Most users are between 18-29 years of age
And it seems that around 53% of users claim to be “always on Facebook”. That’s practically the definition of a captive audience. Facebook is the number one way people share content they have found interesting or amusing – with Facebook’s Like and Share Buttons estimated to be viewed across almost 10 million websites daily.
Facebook offers 3 main ways to engage with consumers.
PAGES: A page is similar to a profile but whereas profiles are for people, pages are for businesses, clubs or organisations.
ADS: Facebook’s true business model is that of a targeted advertising platform. They are world-class experts at getting your ads in front of those most likely to want what you are offering.
GROUPS: Facebook groups are similar to discussion forums but in the familiar Facebook format.
They allow you to create a group related to your field of business and can have very high engagement levels with potential consumers.
Facebook is better suited to those willing to take the time to actively engage their followers and put the effort into maintaining their pages or groups, providing fresh content and responding to feedback.
In recent years however, Facebook has seen its user base starting to age, with teen users often forgoing a Facebook profile entirely. The fraction of teenagers using Facebook has fallen from more than three quarters to less than half, with most indicating that Instagram was the more favourable marketing channel.
Compare it with instagram.
Instagram’s simple, visually oriented platform is ideal for showcasing products or services related to culture, art, design, style, fashion, lifestyle and events. It’s also great for categories like holidays and tourism, sports or hobbies.
An Instagram marketing strategy should aim to:
- Showcase your product or service
- Promote brand awareness
- Show-off your company, staff and corporate culture
- Strengthen customer engagement
- Increase brand loyalty
- Demonstrate products and services
- Complement event experiences
So where should you be publishing your content?
Use Facebook to curate content. Company news, shares and cross promotions all find their home on Facebook. Sharing stories and customer experiences too. It is generally a collection of news and things from around the web and feedback from your consumers.
Instagram is the place for original content. Visual promotions, competitions or quick updates on work-in-progress are all best shared via Instagram.
Combine the two for greater impact.
For example: a new product launch could feature advertising about the upcoming event on Facebook, shots of setting up the event on Instagram, a quick note to your followers reminding them of the event on the day via Facebook, photos or video at the event on Instagram and then a press release or news story after the event on your Facebook page.
Vary the mix according to the kind of customer persona you have developed and ideally, you can use both to achieve maximum impact.
If you need help growing your audience, call for an appointment and let What The Fox assist you in identifying your ideal customer and reaching them effectively across any medium.