What The Fox is SEO And Why Your Business Needs It
If you’ve ever interacted online with anyone, like ever, chances are you’ve heard of SEO – the acronym for search engine optimisation. You may have a slight understanding of it, unlike a certain SEO Content Writer’s mother who thinks it means she can type a question anywhere on the internet and get automatic answers. Even on the Facebook status tool, which is amusing when she’s trying to find cheesecake recipes, not so much when searching for “Why can’t my daughter find a husband?” or “Should I accept I’ll never have grandchildren?” Etc. But anyway, we digress. We explain exactly just what is SEO and why your business needs it.
SEO is basically the process of getting your website to rank highly on Search Engines such as Google, Yahoo, and Bing by organic means. And by organic, we don’t mean that kale rubbish some have the audacity to pass off as food- give us pizza any day of the week! It means getting traffic from the free, editorial, or natural search results from these engines as opposed to paid listings like PPC or Adwords campaigns.
There are several different elements to SEO and even more aspects that make an SEO Strategy work. But to save time and your brain from exploding we’ll break it down to the main three, because here At What The Fox Creative we’re cute like that. So here goes.
TECHNICAL SEO AND WHY YOUR BUSINESS NEEDS IT
Technical SEO involves getting the technical or back-end elements on your site in the best place to lay a good foundation for your content to rank for relevant keywords and phrases. It also ensures the backend is structured for easy navigation around your site for both search engines and human audience alike. The technical elements that are important to focus on for SEO involve the meta data like your tags and descriptions, Schema Mark-Up tags, your website sitemap, H Tags (heading) and other Website tags that make it easy for your site to be crawled and understood.
ONSITE OPTIMISATION AND WHAT YOU NEED TO DO
Onsite Optimisation is the measures you take on your own website to give it the best chance to rank for SEO. After completing the technical elements this part of the strategy involves creating high-quality engaging and informative content around keywords or key phrases you want to rank with for both the pages on your website and articles you contribute to your blog. Content should always be unique, relevant and informative about your industry or product.
OFFSITE OPTIMISATION AND WHERE YOU START
Offsite Optimisation is any SEO activity completed away from your website. The main aspect of this strategy is called “backlinking” where you link to other high-authority, industry-leading websites. The most common way to do this is to write content for their website in exchange for a link back to your own. Offsite optimisation also includes reputation management, so being aware how your brand is perceived online, and social media engagement- sharing and engaging with your audience through your social media channels.
If you’re already confused as a ferret in a fox den there’s no need to crawl into a ball crying……yet. In its most simplistic form, Google wants you to have an easy-to-use website with super awesome content about your industry and product with links to other websites that also have super awesome content about your industry and product. Then it wants you to share this stuff with your audience through social media and be wary of what’s being said about you online. Simple really. Capeesh?
It doesn’t matter what business or industry you’re in every brand needs to be driving their market share through the online playground. We’re in the digital era, and if you’re not embracing it you’re alienating yourself from potential consumers and sales. Investing in a good SEO strategy is paramount more than ever as it remains one of the single most important components of any companies branding efforts and how you achieve online success.
Without spewing a heap of jargon or SEO buzz words at you it really comes down to this; When you need a question answered or you’re looking for something what’s the first thing you do? Hit up the Google Gods and like magic, all the answers are at the tip of your fingers. That’s exactly what your potential customers do when they require your product or service. Ranking highly on Google or any search engine can be the catalyst to your business succeeding in a competitive market space.
However, you need to put in the work consistently and be patient to see the fruits of your labour. There’s no shortcuts or overnight wins with SEO. Like your toxic ex, webmasters would previously attempt to manipulate, deceive and lie their way into Google’s good books by what we refer to “Black Hat” techniques; such as hiding text in the backend, stuffing keywords into the copy, duplicating content or buying links etc.
In the same manner as your protective best friend Google ain’t here for that. It sends out algorithms or bots that crawl your website to make sure you’re not hanging out in Dodgeville and doing the wrong things and it’ll nope straight out of there if you are. It’ll then insist you pull your socks up or give you a penalty, sending you straight to Google prison where you’ll lose all your rankings, traffic and eventual sales.
So What Does a Good SEO Strategy Involve, Where Do You Start, and How Do You Avoid Getting in Googles Bad Books?
Focus on what can be improved on your current site. Ask your web developer to check your technical elements on each page such as your title tags, URL’s, redirects, and image alt-texts. Establish whether your keyword strategy is still current and make sure the website and blog copy is consistent, unique, informative and engaging and shared through your social media channels. Keep track of your online mentions. Contact high authority industry websites and ask to write content for them in exchange for a link back.
Alternatively, if the content of this article has made as much sense as Mariah Carey and James Packer’s brief partnership (seriously- What The Fox????) and people actually wearing croc’s in public then speak to the What The Fox SEO Content team today about helping you with your SEO and Content Strategy to drive your online business further.
Let us do the hard work so you don’t have to. Contact Us Today for all of your SEO and Content Needs.