The Australian owned, and family-run Safatel team prides themselves on providing the highest-quality used telecommunications solutions for businesses while staying true to old-school values of exceptional customer service. Recycling, refurbishing and remarketing used telecom resources prevents them from ending up in land-fill.
Creating a new visual identity for an eco-friendly company with a great product who care about their customers was an absolute pleasure for our foxy team.
Coinciding with a refreshed website and updated marketing strategy, the new Safatel identity needed to reflect a knowledgeable and trustworthy brand, as well as communicate a professional and corporate aesthetic that appeals to their target market.
Setting the logo in uppercase, in a clean, contemporary sans-serif font, signified authority and reliability – exactly what we wanted to convey.
To represent their sustainability values, we integrated the recycling symbol in the logo as the A. This individual shape can also be used as a stand-alone for other materials. The green and blue colour palette was chosen for its association with confidence, trust and recycling.