When What The Fox was approached by the family-run QCamel team, we couldn’t have been more excited to work with them on a new visual identity for their brand, and a beautiful website update to match.
QCamel, Australia’s first dairy to produce pasteurised camel’s milk, now boasts a range of premium quality camel’s milk products. Committing to ethical, sustainable and organic farming practices, the love and respect they have for each individual camel is what makes their team and dairy truly unique.
The new QCamel branding drew from the recognisable elements of the existing QCamel logo while at the same time providing a fresh, new, modern look. With the use of multiple fonts and layouts, the previous QCamel branding lacked some visual cohesion and consistency. The implementation of the new branding enabled clearer legibility and a more uniform appearance across all communication platforms. Coinciding with exciting new ventures, the updated QCamel branding represented an evolution in the business and will further grow QCamel’s visibility in the market, driving positive consumer sentiment and trust.