Paddock to Ply
Suzette Sayer has a vision to change the fact that currently only .03% of Australian wool is processed domestically, making it near impossible to source 100% Australian Grown, Processed and Spun natural fibre yarns.
Paddock to Ply provides a custom processing and spinning service for fine Australian, natural fibres on the only worsted spinning mill in Australia. With a commitment to supporting Australian farming communities and ecologically sensitive production, Paddock to Ply limited edition yarns are set to become Australia’s most luxurious export.
Our expert strategy team developed a brand identity inspired by Australian farming landscapes. The colours and imagery used cleverly reflect Paddock to Ply’s processes and products. The website’s minimalistic design approach enhances usability and allows the Paddock to Ply story be the hero of the brand. What The Fox designers created a specialised logo that is uniquely Australian and pays homage to what is sure to become a proud national icon.