Insurance Works is a family-run business that has been helping thousands of Australians for over 25 years.
Rachael needed to create a brand identity that communicates trust, compassion, and support for times when her client and their families are at their most vulnerable. With a confident but gentle approach to branding strategy, What The Fox developed a host of branded marketing collateral that is both sensitive and professional. Family orientated images and natural colours and shapes are used throughout the print and digital mediums to give a sense of life, reassurance and positivity. The website interface is carefully planned to optimise usability and convenience which in turn promotes reliability - promoting long-term consumer loyalty.