PR is where business growth and reputation begin – And Inkee is the public relations dream team to support entrepreneurs on their journey in getting their story known.
Our partnership with Inkee began with a Foxy Customer Experience workshop. Our foxes and Team Inkee worked together to understand all the Inkee layers. We established clear customer personas to tailor their brand messaging, and to ensure the brand’s new look packed a visual punch for their current and prospective clients!
The fresh identity we created reflects the progressive, cheeky and playful aspects of the brand. It was essential that everything we produced showed that a quirky brand is still a trustworthy and reliable brand – and the small businesses and entrepreneurs they work with can depend on them for results.
We used fresh colours to show their energy, and modern, clean shapes to represent their dependency. The speech bubble, well that goes without saying (see what we did there?) It highlights they are storytellers and story celebrators!
And the response? Well, if giving the Inkee team goosebumps with the concepts is any reflection, then we definitely hit the mark!