Our journey with Hallsmark's new brand rationale began with a Foxy Customer Experience Workshop.This allowed Hallsmark and our foxes to gather insights into their customer personas to produce the best marketing messages tailored to their ideal client.A refreshed branding direction represents an evolution in the Hallsmark identity, specifically targeted towards their ‘Mac’ and ‘Jed’ personas.Coinciding with a new focus on solutions, activities, services and customers, the updated branding provides a fresh new look for Hallsmark. It is modernised and simplified, yet leverages the recognised elements of the existing logo.We tweaked the existing Hallsmark blue and green colour palette to include brighter hues to add vibrancy and compliment the other elements of the new branding.The Hallsmark Property Services brand needed to be authoritative whilst still being approachable. Professional, yet down-to-earth at the same time. This concept does that, pairing a stylised graphical ‘H’ with a clean and crisp sans-serif typeface. The logo can either be used in conjunction with the tagline, or on its own.