When we first heard about FloCryo here in the den, us fearless foxes were the first to put our hands up to try this revolutionary new system.Basically, Cryotherapy uses cryogenic (frozen) temperatures to kick-start the bodies recovery process. You can jump in a CryoCabin for a full body sub-zero temperature experience. Or target a particular spot with localised cryotherapy. Maybe you want to enjoy a cryofacial to rejuvenate, refresh and repair your face.Our partnership with FloCryo began with a Foxy Customer Experience Workshop. We worked together to understand this fascinating new treatment, the target audience and how to educate the relatively new Australian market on its benefits.It was essential we created a powerful visual identity that was clean, modern and edgy, but stayed away from cliche "cold" elements and colours. We wanted to develop imagery and styling that was professional, but not clinical.From the inception of their logo and branding creation - to a full website design and development to show it all off, with a social strategy to boot, it was a pleasure for the foxes to work with FloCryo from the beginning and see this exciting new business come to life!