WE WERE APPROACHED BY COSTA RICAN LADIES SURFWEAR BRAND, DKOKO TO COME UP WITH A NEW IDENTITY THAT WAS MORE INLINE WITH THE GORGEOUS PRINT DESIGNS THAT EMBELLISH THEIR SWIM AND ACTIVEWEAR.
Inspired by the ocean, by perfect glassy waves, and by the active lifestyle of Dkoko women, the new identity concept represents a contemporary brand that transcends traditional ideas of activewear with energetic, empowered and dynamic designs.
The K letterform has been inspired by the fin of a surfboard, and by the shape of a wave. A fresh colour palette was generated to represent the ocean, the sky and the land.
To ensure that product lifestyle imagery remained iconic, we provided the client with detailed specifications for photography post production.
We rolled out the brand, stationery, product swing tags, and brand guidelines so that our client could manage updates from abroad.