Not getting any new leads? Well stand out for fox sake!
It’s hard these days to not stop and compare something when we spot the briefest similarity. It seems as if business websites, social media profiles and services are uniformly strategised, always playing it safe and never taking a step into the unknown. Instead of being a copycat and crediting your ‘brilliant’ business ideas from inspiration, jazz things up a bit. Shift your brands mindset, do some competitive research and foxify your business to ensure you stand out.
How to make your business stand out
If you’re a new business on the block, you have undoubtedly heard the statistics around business failure rates. Although there are thousands of reasons why businesses end up with their heads in the sand, a lack of differentiation sits firmly at the top of the list. To cross this off, ask yourself why customers should buy from you instead. Detach your business from your competitor’s offerings and take a look at the factors that make YOU different. Embrace your business’s foxy individuality and follow these next few steps to stand the fox out!
1. Flaunt your business’s X-Factor
Even though it may not be killer vocal chords like Beyoncé, your business has a different kind of X-factor that has the potential to knock the socks off of your client’s feet. After some good introspection you just need to figure out what it is. To be successful in the long run, this intangible value is what will make your business shine. This quality should belong to your business only and with creativity, you will steal the show from your competitors every single time.
2. Create a brand culture
Have you ever walked into a shop and instantly been encapsulated by a gust of welcoming personalities and unique interactions? Such experiences derive from a business’s brand culture – a term that translates a companies values,and habits into a being that people can interact with and respond to. A brand culture drives differentiation and can act as the marketing tool that drifts potential customers away from your competitors and into the arms of your products and services.
3. Break the rules
You’re not in High school anymore so don’t feel like yourself or your business has to follow the crowd. Embrace that inner teenage rebellion of yours and break the rules. Although it can be tempting to emulate a successful product, fox things up a bit and do the complete opposite of your competitors. Reinvent those cookie-cutter business strategies you have been bashed and create something quirky and visionary that will make your clients marvel in amazement.