MailChimp’s FB & IG integration is a win for small businesses
MailChimp has changed the game in business, offering to expand businesses audiences and client bases. This is all thanks to the new ability to create Facebook and Instagram ad campaigns. Integrated into MailChimp’s dashboard, customers can now create Facebook and Instagram ads. This can be done either from scratch or by using their existing MailChimp content for no added cost.
This means customers will have access to their MailChimp database, along with the site’s simplified interface. However, they will be charged no more than what they would pay to create an ad directly through social platforms.
Added perks without the added costs? That’s what we call a winning combination!
So how does MailChimp’s integration of social media ad campaigns work?
This new feature is built into MailChimp’s dashboard. Once linked to your business’s Facebook or Instagram account, Mailchimp allows you to create your ads. They then post them directly to the platform of your choice – no transferring or uploading of materials required.
The customer starts by purchasing either a Facebook or Instagram ad campaign through MailChimp. As is the case with ads, the cost will vary depending on the length of your campaign and your audience. However, the beauty of MailChimp is that its features allow you to measure your results not only in reach but in sales. You’ll even get to adjust your campaign to match both your budget and target audience.
What’s special about MailChimp’s Instagram and Facebook advertising feature is that it offers the ability to target your desired audience. This will maximise the impact and effectiveness of the ads giving customer’s more bang for their buck.
By not only honing in on online audiences that share a set interest, but also allowing them to target their campaign at their existing MailChimp email list subscribers, or most impressively, combine this subscriber data with Facebook and Instagram’s data science models to target lookalike audiences. In fact, thanks to this smarter marketing, customers who use their existing email database to create a Facebook ad see a return on investment 51% higher than businesses relying purely on interest-based audiences.
Getting your name in front of new customers has never been so easy!
What is so good about MailChimp’s new Instagram and Facebook ad feature?
Offering a host of clever tools, MailChimp’s integration of ad campaigns will allow customers to fully tap into the power of social media.
This starts with the design. By running their ad campaigns through MailChimp, customers are able to design their ads using simple tools. Such tools are similar to the ones they would use in creating their own email marketing campaigns. In addition, customers can tap into their email marketing content and design. This will ensure their advertising is consistent and on brand.
Then there is MailChimp’s aforementioned targeting system. This delivers greater results by putting your brand in front of the people most likely to purchase it.
How do we know that?
Because in addition to posting budget-friendly, click-based ad campaigns to their customer’s platform of choice, MailChimp monitors the campaign’s return on interest by tracking the revenue it produces. That’s right – it actually tells you what advertising is working and what isn’t! That means that after a little experimentation, you can invest your funds on a sure thing, rather than wasting time and money on a campaign that doesn’t produce results.
It’s not just indicative of the biggest money makers either; an Instagram ad produced through MailChimp can tell you which ads sold the most products, brought in the newest customers, and produced the most subscribers.
How do I use MailChimp’s social media advertising feature to its full potential?
While MailChimp’s integrated Facebook and Instagram ad campaigns do most of the work for you through its clever targeting, if you’re taking to social media to advertise, you need to get savvy about engaging with your audience.
First, understand that while you want your business or product in front of as many eyes as possible, the saying “less is more” still applies. In this case, that means making sure your ad is set to appear for only those genuinely interested in what you have to offer. Email subscription lists and Facebook’s lookalike audiences are a safe bet, but be sure to refine your audience by interest too. It may be fewer people, but the quality of your leads will be far stronger.
You’ll also want to limit the frequency of your ads so that when they are posted, people really notice them.
Next, draw customers in with a killer ad composed of high-quality imagery and a simple but clear message. Social media is often visual, so opt for pictures that appeal to the eye and look professional.
And finally, experiment. You might not strike gold straight away, but with the new monitoring feature, you’ll know when you do, and you can use that successful formula to create more effective campaigns.
Other useful benefits
While we’re sure you’re already wowed by MailChimp’s new integrated Facebook and Instagram ad campaigns, let us tell you about a few more of its pretty perks.
- It will ensure you reach the right audience with the most effective content, with marketing automation.
- You can keep customers engaged when using your product or service by creating a killer onboarding or welcome series.
- Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.
- For a full list of MailChimp’s features click here.
Want to learn more about how MailChimp can grow your audience through effective Instagram and Facebook ad campaigns?Book a free strategy session!