What is so great about MailChimp’s Marketing Automation?
MailChimp has made their marketing automation communication tool free to all users. This means it’s now even easier to reach the right people with the right content at exactly the right time. Therefore, this will free up your time to focus on other parts of your business.
It’s also easy to track your progress with analytical reports, so you can tweak your strategy if something isn’t working. Additionally, you can even find out if a certain task is performing better than expected and replicate it. And in case you missed it earlier, this is all now FREE!
So how does MailChimp Automation work?
Unlike one-off campaigns, pre-built automated emails are prompted when certain people meet your pre-defined criteria, which you can either choose from MailChimp’s built-in triggers for common activities, or you can develop and customise your own automation triggers.
After you have set up your automation, added your content and chosen your sending criteria, MailChimp then manages your subscriber queue and email sends. Your audience will receive every email in the series unless they are removed or choose to opt out of automation.
Taking on this new form of communication saves you time and ultimately increases your ROI – which is what we all want!
What is so good about MailChimp Automation?
More personalised marketing means that you can hold each customer’s hand and step them through the buyer journey with ease. This will allow you to deliver the right message at the right time.
- 49% of companies are now using marketing automation
- 80% have seen their number of leads increase and 77% have seen the number of conversions increase
By setting up marketing automation, you can not only capture new customers, but you can let your existing fanbase know how much you appreciate them. You can do this by sending automated ‘happy birthday’ messages or offers for exclusive incentives and discounts.
Marketing automation is also a powerful asset to re-engage with people who haven’t interacted with your brand recently.
How do I use MailChimp Automation to its full potential?
While the process may be automated, the goal is to deliver messages that feel personalised to the recipient. This means you need to throw all traditional advertising tactics out the window. You need to serve your client, rather than sell to them. Know your customers, watch your language and think of your brand as a person.
Now you have a well-written and engaging automated message, but that is useless if it’s not being seen. That is why you need to make sure it’s being sent out at the right time and to the right people. Through this service, you can research the ideal days and times in which your customers are most engaged and choose when your emails go out.
Sometimes it’s about trial and error and this is when your monthly performance charts are pure gold – they track your open rate, click rate and total number of emails sent. So you can nip and tuck your strategy to achieve optimum results.
What is the difference between a campaign and workflow?
Whether you’re a MailChimp beginner or you use it regularly, there may be a few foreign words cropping up when navigating marketing automation. So pour a cuppa and take a moment to familiarise yourself with the new terminology. Trust us – it helps!
Other useful benefits
While we’re sure you’re already wowed by marketing automation, let us tell you about a few more of its pretty perks.
- It can help you build your brand by promoting your business and growing your audience with Instagram and Facebook ad campaigns to reach more potential customers and convert those leads into sales.
- You can keep customers engaged and using your product or service by creating a killer onboarding or welcome series.
- Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.
For a full list of MailChimp’s features click here.