In need of a business card? This is what you need to know.
In this day and age where everyone carries around a smartphone, you may question the practicality of hauling around a pocket full of business cards. As old school as they may sound, they are actually the one thing that cannot be fully replaced when it comes to some good ol’ networking. Business cards are personal, savvy and direct. Perfect for professional meetings as well as chance encounters with potential customers, investors or strategic partners.
So to seal the deal you need to ensure your business card makes a foxy first impression. As it is a reflection of yourself and your brand, everything needs to be of high quality – the colour, design, treatment and printed finish – nothing less than a 10/10.
Finding a designer to perfectly craft your brand into a trustworthy and intriguing handheld piece of card is an important step on your marketing journey. So if you’re in need of a business card that speaks to your awesomeness but don’t know how to talk the talk – here’s everything you need to know.
The design and colour of your business card can make or break your marketing and branding success. Use of colour is one of the most important elements of your business card design. Stick to the scheme of your aesthetic to ensure it aligns with your brand. Even consider the psychology of colour when deciding on what type of impression you want your brand to make.
|Square Business Card|
The standard business card size is a rectangle measuring 90mm x 55mm. But if you’d prefer to jazz things up a bit you can opt for a different size or shape to make your meeting with a potential new client even more memorable. You may want to consider:
- Oversized Card – A larger sized card that allows more room for information about your brand.
- Rounded Edges – It’s usually edgy and quite hip to be square but if you want to go for a more well-rounded and easy-going feel consider embracing them curves.
- Die-cut Card – A process used to cut card into a decorative shape or pattern relevant to your business. Perfect if you are wanting to get creative.
When it comes to business cards, the weight of the card’s paper (what we in the biz refer to as ‘stock’) is just important as the design and size. We recommend putting in some extra bucks for a firm card with a solid and strong feel. Ensure you go for a thickness of 350 gsm or more – the sturdier the better. Aside from a Plain Jane standard stock, there is a variety of speciality stocks available that you may want to consider. Investing in a unique stock can take your business card from being a throw-away to a keepsake.
There are a wide variety of processes used to print business cards, with varying degrees of quality and cost:
- Digital – A foxy way to print small runs in a short amount of time that will save you some pennies.
- Offset – More pricey than digital due to the setup process, however it can save you the big bucks in large runs.
- Letterpress – One of the oldest forms of printing. Produced by pressing a lead plate into thick paper, the result is a premium card with a luxurious feel.
A celloglaze is a reflective coating applied to the business card for a polished, professional look. It also increases the longevity of your cards by giving protection them from scratches and tearing. It has become a standard practice to have some sort of celloglaze and the two options are below:
- Gloss Cello – With a high shine finish, gloss cello can make your business card look polished and classy.
- Matte Cello – Matte cello is a bit more understated with a silky smooth finish. It also has the benefit of reducing fingerprint marks and is easy to view in all light conditions.
There’s no doubt that we want our business to be lookin’ super fly, so for some extra foxiness we’ve come up with a few lux features that will push your card to the top of the deck. These include:
- Embossing & Debossing – An embossed pattern is raised from the card while a debossed pattern is sunken into the surface. The effect gives your design a tactile, premium quality.
- Foiling – Foil stamping is a type of ‘dry’ printing as it does not involve ink pigment. Heat and pressure are used to adhere a special substrate (foil) to specific areas of the card. Whilst metallic foils are most common, there are also matte, clear and even patterned foils available.
- Spot UV – Spot UV is a high-gloss finish (like a gloss celloglaze) that is applied to a specific area of the business card, providing contrast to the rest of the design. offering some high-shine contrast. It’s highly reflective and excellent at retaining detail and saturation.
- Edge Colouring – Edge colouring is a contemporary way of adding interest to your business card by having the side edges coloured in a custom colour.
As people are tactile creatures business cards make all the difference upon a first meeting. Instead of reaching for your phone to input someone’s contact details, dig your hand into your pocket and pull out your business card. You will not only be supplying your recipient with instant deets but a little bit of you that you can be sure to feel super proud about.