Everything you need to know about Digital Marketing in 2017
Technology and digital marketing is advancing at an exponential rate. If we rewind a mere decade, most of us were still punching buttons into our mobile keypads. Today, we can speak into Siri! The mind boggles to think what we’ll be doing in another ten years.
With social media booming and more of the world’s population connecting to the big wide web, digital marketing has become simultaneously more crucial yet more crowded for businesses. Therefore, keeping up with these rapid technological changes is key to remaining competitive.
In fact, it has been predicted that digital marketing expenditure will actually outpace television advertising in the year ahead!
To help your business stay ahead of the game and prepare for this exciting and innovative era of marketing, here are some of the top Foxy Digital Marketing trends that are forecast for the New Year:
Immersive live video content
Live video streaming offers so many solutions to online viewers. Firstly, it’s fast and captivating, meaning that more people will pause in their scrolling and pay attention. Secondly, it provides a glimpse into other experiences in a real-time fashion and scale that humans have never accessed until now.
With the advent of faster internet and universal mobile usage, big brands are increasingly using live streaming and online video content to make consumers stop and pay attention. With Instagram recently releasing a video function to American users, this is one trend that’s set to soar in 2017.
With the rapid rise of smartphones, mobiles have now superseded desktops in terms of internet use. So one thing’s clear; if you want customers to find your website, the journey to do so must be mobile friendly.
In this vein, any digital marketing efforts should also be compatible with a mobile platform. At What The Fox Creative, our whizz team of web developers can help you out with this!
Augmented and virtual reality
At the pinnacle of its popularity, Pokemon Go attracted $10 million per day in revenue. Whilst this initial success has since fizzled out, it’s set the scene for massive digital advancements in augmented and virtual reality.
While augmented reality was once confined to the world of gaming, it seems that it will have much broader applications for digital marketing in the very near future. Watch this space!
There’s a good reason that traditional advertising mediums have paid famous actors and sporting stars to feature in their campaigns – it works!
In the digital space, Influencer Marketing can be used as both a covert and subtle strategy. Companies may pay celebrities to explicitly feature in online ads and testimonials. Alternatively, businesses are increasingly enlisting people with a large group of followers to review or include their products in social media posts or blogs.
Business to business (B2B) services and data analytics
Modern businesses are increasingly realising the profit power of online marketing. We need to know the who, what, when, where and why of our customers’ online purchasing behaviours. There is therefore a growing market for automated online marketing software and technology to track and analyse such data.
Effective online marketing decisions should be influenced by sound statistics. As such, it’s predicted that companies will require increasing assistance and support to manage their data in the digital space.
Defining niche markets and condensing content
The online space is ‘noisy’ as businesses flock to the digital realm to have their products seen and heard.
One solution to this challenge is to identify a very niche market for your business. This will help to tailor and target your marketing efforts to customers who are more likely to be receptive. You can also increase your chance of success by condensing value content that easily stands out at a glance. Make every keystroke count!