The Art of Captioning: How to write a killer caption on social media.
You’ve perfected your marketing campaign, right down to having your social media assets professionally designed. High five! Now it’s time for your hard work to see the light of day, by scheduling your social media strategy. You’ve published your first post on Facebook and happy with the wording, so you copy and paste it into your next post on Instagram – the same caption will work across all platforms, right? Wrong.
Each social media platform has its own strength and purpose, which means a unique approach is needed when writing cleverly crafted captions for your Facebook and LinkedIn platforms, not to mention those who have delved into the online marketing worlds of Pinterest and Twitter. And then there are #hashtags for Instagram.
How to write a killer caption for social media
Instagram is a visual medium, so keep your captions short and sweet. Be relatable, clear and entertaining, while keeping your brand voice. Use sassy comments or fun quotes and don’t forget to hashtag!
- Give a shout out to other users, using their handle (@username).
- Place the most important words at the start.
- Pose a question to engage your audience and prompt interaction.
- Use Emojis to keep it light and fun.
- Have a call to action. (e.g. Click on link in bio)
Twitter is a quick-witted and competitive social media platform. You have 140 characters to get your point across, while writing effective copy to capture your audience. We recommend keeping tweets simple, informative and conversational.
- Medium length tweets (71-100 words) attract the most engagement.
- Talk with people, not at them.
- Tag people using the @ symbol.
- Engage in conversations or jump on trending #hashtags.
- Create content that will have customers retweeting.
- Retweet other people’s posts who speak your language.
- Use action words. More verbs, fewer nouns.
When it comes to writing for Facebook, keeping your content brief and your brand voice strong is most effective way to further your reach, and posts that include a link have been found to gain more traction than those that don’t.
- Publish at non-peak times to avoid competing in a noisy newsfeed.
- Keep your content timely and newsworthy.
- Keep it under 40 characters (studies have shown posts at this length produce 86% more engagement).
- Link to your website, an article or any content that is relative to your brand.
- Boost engagement by interacting with your fans and responding to their comments. Keep the conversation going.
The target audience of LinkedIn is professionals looking to upskill, network with like-minded peers or mentors, or connect with potential employers or employees. Successful LinkedIn captioning is precise and concise to meet the needs of this target audience.
- Always link to informative content, whether that be to your own website or to other content that is in-keeping with your brand.
- Keep your captions short and to the point – remember it’s a busy person’s platform.
- Publish content for a target audience/particular LinkedIn group.
Pinterest is an online collective of exciting ideas, which is ideal for all our creative foxes out there wanting to create excellent brand awareness. With the right hook you can entice people to click through links to view more of your business content and boost traffic to your website. The trick, unlike other media, is to write longer captions (aka. descriptions).
- Make your description at least 300 characters long.
- Include a call to action.
- Add the price for products you’re selling.
- Mention and interact with others.
Writing a killer caption shouldn’t take up an excessive amount of your time, but it is important to make sure you develop the right brand voice and keep it consistent across your business’s social media platforms. Get creative!