10 Best Content Marketing Strategies?
Content marketing isn’t a new thing. A little while ago, at beginning of time, humans shared the kinds of stories that connected communities with the knowledge and skills that facilitated our evolution from hunting & gathering to 24-hour drive-through restaurants.
In the modern world of smartphones and megabrands, not much has changed. We are still humans, searching for a good story. As marketers, we need to work our voodoo magic to understand what our clients are searching for and how to give it to them.
Search Engine Optimization is a must. Without it, your awesome, foxy content will sit in Google’s darkest, dustiest backroom. So what is SEO exactly? It’s the art of reverse engineering search processes to make sure content is easy for your target market to find.
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1. Listen first, speak second
By turning your FAQ’s into content, you will give your audience a genuine sense of understanding. This process will provide valuable insights into the search habits adopted in each phase of your customer’s journey.
2. Don’t copy and paste from one platform to another
Using the same content in different places is basically plagiarising yourself, undermining your digital authority by making you seem less trustworthy.
3. Multiply your social media presence
When it comes to social media, if it exists, you should have it. You don’t have to be super active on every platform but with SEO, it pays to have a presence.
4. Collaborate & form partnerships
Having your brand featured on another site, especially one with authority is a great way to get backlinks to your content. You can do this through ads, listings or even by guest blogging!
5. Find key influencers and follow them around the internet
Google keywords and phrases associated with your wider industry and see who comes up first; they are your key influencers. Leave comments on their blog, engage with them on Facebook, do whatever you can to create links from them to you.
6. Tell real stories
Use first person language. Be conversational. Approachable. Human. The Internet is full of aggressive, self-centered nonsense. The best marketing makes you feel something.
7. Don’t underestimate a catchy ‘keyword rich’ heading
Headings are super-duper searchable. Create lots of subheadings throughout your copy, chopping it down into digestible pieces instead of one huge chunk of text.
8. Always rename your images to keyword for that particular page
The file name on your computer should correlate to the search terms for that page. Sneaky voodoo magic!
9. Quality & Quantity
SEO loves good content. But it also loves frequent content. Post a variety of high-quality media – text, video, image, links – as regularly as you can.
10. Avoid quick fixes
Do you think Google is smart? They know every ‘cheat’ when it comes to great content marketing and SEO strategy. Plenty of companies claim to have the magic answer, but Google and other search providers will bury the cheaters in favour of genuine & intentional effort over time.