So you’re Starting a New Business? Get your brand right!
Get your branding right from the start and you can soar to greater heights.
Your Brand is the sum of all the information about your product or service. It is what people think about when they hear or see your logo.
Brands influence the decisions we make and the things that we buy everyday. Branding is critical because it distinguishes you from your competition and helps you to stand out!
Successful entrepreneurs understand that creating a brand is more than designing a logo. It’s creating a brand promise that each customer experience will meet or exceed the last. And it’s an ongoing process.
Starting a business is the perfect time to establish your brand identity and we have developed 5 simple steps to help you set things in motion.
Our five step process for Countdown to launch…
1. Start with strategy
Take the time to get this part right!
Who are you really? (Mission, vision, culture & values)
What makes you different from your competitors?
Who is your target market/audience?
Get out some post-it notes or come to a workshop, but don’t skip this important step. We firmly believe in objective-first marketing, where every decision about your business is informed by your business goals, your customer’s needs and desires and your brand promise. Work out your objectives and then build your brand around them.
2. Create your key messages
Clearly define your brand promise.
Explain what you do in a simple but effective way. You need to identify your unique offering – what problems do you overcome? How are you different from others in the marketplace? Your key messages should be simple and memorable. They should define what you do, why you do it and who you do it for.
3. How will it be delivered
What communication methods are right for your business? What type of media does your customer consume? Which social media platforms are they hanging out on?
You need to customise messages for various platforms/audiences. Having consistency in your brand voice is vital, but you can adjust the tone to engage people in different settings.
How will you attract new business? Once you have an engaged audience how will you motivate them to convert to paying customers?
What metrics will tell you that you are successful?
4. Work with professionals
Hire a team of foxy specialists to bring your brand to life! Visually distinguish your business & make it stand out.
Everywhere your business interacts with your customers, online and offline, you need to have a strategic approach. We can help you to identify your customer, engage with them meaningfully and convert them into loyal brand advocates.
5. Consistent delivery
Develop a specific brand personality.
Present a consistent look & feel by following a brand style guide.
Communicate using a consistent language and tone of voice.
Making sure that both your messaging and your visual branding is clearly applied everywhere it is seen makes good business sense as strong consistent branding reinforces your identity and shows your customer you are professional and can shape how people perceive your organisation. Consistency connotates trust and means you are maximising your marketing efforts so customers remember you and engage with you.