Is Your Website Mobile Friendly?
More than ever before, we are using our smart phones to get things done. In fact, by 2018 it’s expected that the “number of mobile-connected devices will exceed the world’s population.” Because of this climb in mobile users, there’s been a lot of buzz surrounding mobile friendly design.
You may have heard the word ‘responsive’ being thrown around when discussing websites.
Put simply, your website should display perfectly on all mobile devices as well as your desktop computer. That way needing only one website accessible from multiple devices. Not only will this save you money, but it should boost revenue too as you will be improving the user experience and making it easier for them to buy your product or learn more about you. Responsive web design is the approach to creating a website that is able to adapt to different screen sizes, smaller mobile phones, tablets or larger desktop computers.
This means that a website will change its layout automatically according to the device it is being viewed on so the content can be seen clearly. You only have to look at the statistics to understand why it is so important to have a responsive website.
“Having a responsive website does not give you more visitors (which are driven by marketing activities), but it will reduce the likelihood of mobile users leaving and will improve their experience and how they feel towards your brand.” -yump.com.au
Whether your website is a content based site to provide information to your clients or an e-commerce shop that sells goods online, you can guarantee a large proportion of your customers will view your website on mobile devices. This is super important because search engines like google prefer responsive website design because it’s easier for users to share, interact with and link content.