Some Foxy Ways to Surprise & Delight
As business owners we know the importance of being able to stand out from the competition. Creating memorable experiences creates opportunities for our clients to talk about us to their friends! It’s been proven in numerous consumer studies that most customers will pay more for better service. Great experience is a known cause for brand loyalty and word of mouth referrals – here are four foxy ways your brand can surprise and delight your clients:
Say Thank You
Send out handwritten Thank You cards to your customers at key moments in their customer journey. We suggest having branded cards beautifully designed and printed and including a scratchie or a small gift.
Reward brand loyalty by offering a discount or gift card to customers to show them how much you appreciate their business. We recently helped a client design a Mailchimp email to send out to returning customers with a beautiful thank you and a discount for next time. It was a hit!
Have a convo
Interact with your clients on social media. Post branded inspirational quotes to Facebook or Instagram and thank your clients personally (tag them) when they share your post or image and always reply to their comments, positive or negative to show them that you care about them.
Check in with customers. Follow up with a phone call after an appointment just to ask how the client found your services. Or if you sold your customer a product, for example a set of golf clubs, send them an email asking if they have had a chance to hit the driving range.