10 Steps to a Great Website
Everyone seems to know what makes a great website. The trouble is no one agrees. Let’s look at some of the basics that every business website needs. Personal websites, blogs, organisations and other non-business type sites have a completely different set of requirements.
1. Look at it from the customer’s perspective
All visitors who visit your site want something. They might want to know if you work locally or nationally, how much is it, how to get in touch with you, if you have any credentials and so on. Make sure you answer their questions.
2. Put the important info where the eyes are
Your web visitors spend 80% of the time on your site looking “above the fold”. That is the top part of the screen before you scroll.
3. You have mere seconds to …
Web users speed through the internet at unheard of speeds. Click, glance, back button, click, glance, back button… We are becoming a society of scanners, not readers. The next time you’re doing this, notice which site where you spent a little longer. And then try and figure out why. Was it possibly something free?
4. Consistency consistency consistency
Now that you have captured your viewer’s attention – now’s not the time to make things difficult. Show the viewer where the navigation is, where to to find the details on each product, how your scrolling works and stick to it.
5. Typography is critical
Beautiful font, that! Bit hard to read though. If you have something to say, make sure it can be read. Is the type large enough or too large?
6. Let’s not have a chat
Your viewers won’t think any less of you if you get to the point. There’s a reason that they visited your site. They want to know the details. Your early history may well be fascinating to the casual browser, but they are not necessarily your most likely customer.
7. Marketing basics
Tried and tested techniques of marketing have been working successfully for businesses all over the world for decades. Instead of reinventing the wheel, make use of:
- Branding – your logo, slogan & colours
- A Positioning Statement
- Supporting benefits – other ways in which features of your business helps
- Trust – testimonials from happy clients, awards & accreditations
- Credentials – the age, experience, location of your business
- Offer – an incentive to call you now [Call to Action]
8. The Social Revolution
If you’re not engaging with your customers or audience, you are missing out on the wonderful opportunity of word-of-mouth free advertising. Link up your website with the social web apps you are comfortable with, whether it’s Facebook, Instagram, Linkedin or one of the many, many others and allow your visitors to promote you. For free!
9. Clean design
The look, feel and structure of your page design will influence visitors to your site and have a direct impact on conversions.
10. The most important bit – mobile
Google et al are giving more and more importance to mobile-optimised websites. If your site is mobile friendly, you already have a jump start on your mobility challenged competitors. At What the Fox Creative, every site we create takes advantage of advanced mobile technology.