Client Study: Transforming Inbox’s digital presence
With achingly cool workstations and swoon-worthy décor, Inbox Workspace reached out to What The Fox Creative in need of a local agency on the Coast to devise a complete solution for a successful business launch. From strategy to delivery, the foxes created a brand identity that screamed state-of-the-art, leaving Inbox Workspace with growing memberships and busy boardrooms.
Pin pointed right in the bustling centre of Maroochydore’s CBD, Inbox Workspace’s brand new high-tech environment crafted a niche target market on the Sunshine Coast for individuals who required a part time professional space to meet clients, hold meetings and collaborate with like-minded individuals. With such a clear-cut demographic Inbox Workspace needed the foxes to come up with a comprehensive brand strategy and marketing plan to entice their ideal clients.
With a focus on attracting freelancers, self-employed entrepreneurs and business owners, Inbox Workspace needed to tie their marketing in with their sleek co-working space design and high-end offerings. Sophistication and productivity would be embraced as their core values and would be reflected in everything from their brand identity to their social media strategy to inspire success and promote work/life balance.
After brainstorming and playfully experimenting with concepts related to ‘work life’, the brand name of ‘Inbox Workspace’ was born. To accompany it, a contemporary colour palette and bold typography were used in their branding to mirror its coastal location and welcoming brand personality.
The foxes made sure that Inbox’s digital presence was first class by embracing UX and UI in their website navigation and app design. Additionally a foxy social media plan was set in stone to ensure ultimate consumer engagement. A focus on crisp, modern images was shared to not spark the eyes of prospective clients but to pull them in and generate an impressive amount of membership leads.
How we helped
– Brand Strategy
– Logo Creation
– Website Design and Construction
– App Design and Development
– Marketing Collateral
– Social Media Plan
– Video Production
– Mailchimp Templates
– Competitor Analysis
– Naming Strategy
– Sales Brochures
– Branding Style Guide