Client Study: Think Money gets the foxy marketing treatment
Well, we didn’t reinvent the wheel, but we have started our own little version of brand evolution. With consistently powerful design and high-quality marketing collateral What The Fox is continuing to work in close collaboration with Think Money for all of their branding strategy and marketing needs.
Situated on the Sunshine Coast Think Money educates their clients in property investment strategies with a range of services, and products.
They are committed to nurturing their existing customers through exceptional service and seek to attract new clients with a modern approach to communicating their brand identity. For more than two years Think Money has utilised What The Fox for all of their branding needs, including; branding insights, concept creation and brand strategy for use in digital, print, experiential mediums.
With education at the core of Think Money’s brand, it is important to build a brand identity that communicates trust, understanding, and support. The extensive experience and knowledge of the founder, Chris Childs, and her expert team are key factors that drive the language and visual aspects of the marketing collateral.
Think Money distil their investment expertise into educational content for digital platforms, print mediums, advertising, workshops and client events.
A combination of educational elements and professional expertise is needed to make the brand identity both relatable and trustworthy. With What The Fox creating marketing collateral for Think Money on a weekly basis it is essential that each brand element produced is integrated seamlessly and consistently into the Think Money brand.
We’re building a school where you’ll never want to play truant.
How do you take educational content and turn it into amazing products that actually inspire people to learn? By creating brand collateral that is adaptable for both digital and print use, and which customers can access via a broad range of mediums.
School-apple Red (yep we invented a special red) is our key to engaging reader attention and portraying confidence.
Handwritten fonts make the brand more relatable to everyday consumers with a combination of school blackboards, notebook and chalk drawing elements to reinforce the learning environment that Think Money has created. Think Money draws on What The Fox’s wealth of expertise by engaging a team of brand strategy, copywriting and design experts to meet all of their branding needs.
How we helped
What The Fox provides Think Money with all ongoing digital, design and marketing collateral including:
- Marketing collateral for events
- Development and production of promotional items
- Development and production of educational materials
- Software Design
- App Design and Development
- Creation of Monthly EDM’s
- Document Creation
- Banner Design
- Branding Signage
- Digital and Print Publications
- Event marketing materials