Client Study: The Parenting Co.’s strategy for success
The Parenting Co. is a local business supporting families, through every giggle and tear of their tiny tot’s childhood. Upon hearing Grace Baker’s vision to promote a happy and calm family life for all mums and dads’s our foxy hearts turned all warm and gooey with love – how could we not support such a gorgeous business objective? From marketing collateral to a business framework, What The Fox Creative helped The Parenting Co to flourish into a reliable family business that offers professional and personalised parenting consultations.
We all know that parenting can be a tough gig and as it is something so personal, The Parenting Co needed to find a way to present themselves as a credible, supportive business that came with big open (and cuddly) arms.
By offering the unique service of in-home consultations and online, personalised resources, What The Fox Creative assured that this one-of-a-kind service was highlighted and touched upon throughout The Parenting Co’s website and branding communications. Grace’s experience and credibility in this field was also acknowledged throughout the businesses branding collateral to build customer confidence and loyalty.
After becoming familiar with Grace’s business vision and voice a playful and colourful business presence was designed. To echo the scribbles and doodles of children’s handwriting, a handwritten logo was created with a rainbow palette snatched straight from the Lego blocks sitting in your sons or daughters bedroom. Whilst conveying a playful personality, a professional voice was also established in The Parenting Co’s identity throughout their space of support and education in both print and digital channels. This personality was essential for portraying a sense of reliability for parents seeking calm, confident and consistent parenting advice.
How we helped
• Social Media
• Business Card
• Email Signature
• Email Template Design
• Facebook Branding
• Copy Writing