Client Study: A foxy brand refresh for Liberate Yourself
Renowned health brand Liberate Yourself offer consultations to clients needing support on their weight-loss journey through a program that incorporates a range of health products, kits, and enlightening information. After contacting What The Fox Creative in need of some beautiful new packaging, Liberate Yourself left the den with a dazzling new rebrand that had health geeks craving optimum wellness.
After six years of the same ol’ branding and marketing collateral, the girls at Liberate Yourself found that their brand was slowly but surely sinking in a pool of overflowing better-looking competitors. With such a recent boom in the health market, Liberate Yourself confided in the foxes in the hope of remodeling their aesthetics to stay foxy in a competitive market.
To leverage engagement with a current generation of health-obsessed-green-smoothie-drinkers, it was important that Liberate Yourself’s foxy brand refresh would not only be beautifully designed but built upon a heritage of expertise.
To stay cutting-edge in the centre of the digital world, Liberate Yourself would additionally have to streamline their offerings into a synergised online business, expanding their suite of professional sales tools in the natural habitat of Internet-savvy consumers.
With inspiration from the original indigo blue packaging and translucent droplets of the programs formula, the foxes spawned a watercolour design and a handwritten font that gave new life to a beautiful brand that was ready to be liberated.
A fresh new brand identity was concocted in the fox den to rejuvenate Liberate Yourself’s logo, website design, product packaging and digital marketing collateral into crisp and spellbinding sales tools. Email templates, digital campaigns and online manuals were also strategically redesigned to ensure a harmonious consumer experience for new and existing clients.
Liberate Yourself’s identity and personality was reinvigorated to stand out as an authentic voice in the wellness industry that provided quality service to those in need of guidance on a journey to wellness.
How we helped Liberate Yourself
• Customer experience workshop
• Logo creation
• Website redesign and development
• Print and digital marketing collateral
• Product labelling
• Document design
• Email signature and templates
• Design of event materials