Client Story: The Children’s Therapy Centre
Supporting children with disabilities.
The Children’s Therapy Centre (CTC) is an all encompassing service that helps children and their families find the support they need to navigate through mental and physical disabilities. We speak with CEO Debbie Blumel about the amazing work CTC is doing here on the Sunshine Coast and how the business has benefitted from local creative agency, What The Fox Creative.
Profile: What does Children’s Therapy Centre do?
Debbie: The CTC provides therapy services to children and young people who have developmental delays, disabilities and health conditions including mental and emotional conditions. Our family services and parent connect programs assist families with information and personal support to help them access services. We are a one-stop-shop for therapy services for children and young people and we work closely with health and education services. We have centres in Kawana, Nambour, Gympie and Cooroy. We also have a number of partnerships with GP clinics and other health services.
Profile: What is the history behind the centre?
Debbie: The CTC was started about 30 years ago. We are a not-for-profit company governed by a board with a passion for community-controlled services and a determination to be the best in our region.
Profile: What is your role?
Debbie: I was appointed in January 2016 to lead organisational transition to the new National Disability Insurance Scheme, which is starting on the Sunshine Coast and Gympie in 2019. I have lived and worked on the Sunshine Coast for most of my life and was a councillor on the Sunshine Coast Council and Chair of Regional Development Australia Sunshine Coast.
Profile: Tell us about the team.
Debbie: Our assessment and therapy services are provided by qualified speech and language pathologists, psychologists, occupational therapists and physiotherapists. Our therapists are exceptional and highly specialised in paediatrics. Our multi-disciplinary teams work with individual children and their families using the evidence-based interventions. Our therapists screen children at child care, kindy and prep and help children to access early intervention. Therapists also provide group therapy for social and communication skills, literacy, and fine and gross motor skills.
Profile: How has What the Fox helped Children’s Therapy Centre?
Debbie: What the Fox has redeveloped our website and 10 brochures that focus on the search terms that parents typically use. The website and brochures are fully integrated in terms of content and visuals. What the Fox helped our business to engage with our clients and develop our advertising material using the language and concepts that our clients use. I am very happy with the look and feel of our website and brochures as well as the affordability and speed of production. What the Fox were a pleasure to work with.
Profile: What advice would you give to businesses who may need help from agencies such as What the Fox?
Debbie: A great website is an essential tool to promote a business and provide information to help people choose and contact that business. We get a lot of referrals from our webpage when people search for children’s therapy services.
Profile: What is next for Children’s Therapy Centre?
Debbie: We will continue to be the leading one-stop-shop for Sunshine Coast children and young people who need therapy. Behind the scenes, business operations will continue to transform due to digital disruption. Future success requires that we continue to adopt digital technology, software and business systems that reduce overhead costs and enable therapists to be responsive, mobile and paperless. We are excited about the brave new world that lies ahead and we embrace the opportunities and challenges.
Published in Profile Magazine, May 2018.
Words: Caitlyn Spanner. Photos: Fletcher Photography.