Client Story: Snotty Noses
Happy, Healthy Families.
A baby or toddler will get between six to eight colds per year; more if they’re going to daycare. Laura Klein from Snotty Noses offers solutions to parents dealing with the effects of a sick baby, to provide the whole family with good health and good sleep. Her online store – snottynoses.com.au – offers over 20 gadgets for good health and good sleep to make life easier for Australian families – something she’s been able to achieve with the help of What the Fox Creative.
Profile: What is the story behind Snotty Noses?
Laura: In 2012 I had a three-year-old, a one-year-old and a newborn, so it was just full on. I tried all these different gadgets from the chemist then I saw an ad for the ‘Snotty Aspirator’ in a parent’s magazine. I got it, loved it, then spent the next year telling my mumma friends about it,
And then I lost the nozzle so I had to contact the distributor on the Gold Coast. And when I did, he sent me a little brochure offering me to be a work-from-home rep. I was on leave from school teaching so I thought, ‘I can do that’. And literally that decision changed my life because I’m not even teaching anymore, which is sad but teaching has changed. I miss the children, but I don’t miss the rigour and the intensity and the pressure. It was actually really nice to tip my hat and say, ‘I’m done with teaching for now and I have something else to go to.’
I still want to be helpful and offer advice and solutions and now I feel I can do that everyday by offering products that really work for Aussie families.
I’m so confident in them that I give a 14-day money back satisfaction guarantee. If you buy it and it doesn’t work, or you don’t like it, or you don’t think it does what we say it can do, send it back. I just think that when mums are buying from a website, they want to buy from someone real, they want to know I’m a mum with the same problems.
Profile: What advice would you give to mums starting a business?
Laura: If you’ve got confidence in your product and you know that it works, offer a satisfaction guarantee because it just removes all barriers to purchase. Also, be authentic; people buy from people, they don’t buy a brand, they don’t buy from some corporate website.
Profile: How long have you been working with What the Fox Creative?
Laura: At the beginning of 2017 I started going to the workshops they were offering. Until then, I was teaching part-time and still had my pre-schoolers at home with me a few days a week so I had zero time to do anything extra except let my business chug along. At the beginning of 2017 everything changed because my last child went to school and I gave up school teaching. So suddenly I had time to work on my business like never before.
You have to try different ideas and make mistakes and keep learning about fresh ideas in business. Every day you learn more and build momentum. And when you have the funds, outsource parts of your business to the professionals.
Profile:How has the process been with What the Fox?
Laura: Like any good relationship, they started by nurturing me. I started reading their brilliant content in Profile Magazine and I could instantly apply that learning to my business. And then I was offered a free ticket to one of their workshops. And it was constantly offering value. And within a month I was asking them to do a brand refresh for me. They were great! They got to know me and my business and all touchpoints with them are all positive and nothing is too hard. Everyone communicates really well and they had a really authentic understanding of my brand vision and my target market.
Once they redid the website and the branding, I launched it in March last year and that went really well. Then they pushed me to get Instagram going, as they knew how much of my target market were on that platform. And guess what? They were right. What the Fox push you to take your business outside your comfort zone and make both big and little changes. They are really good at seeing the big picture but also the small details. Their expertise has taken my business to the next level, and I’m so grateful for everything they have done.
Published in Profile Magazine, June 2018.
Words: Caitlyn Spanner. Photos: Contributed.