The Foxy Academy makes digital marketing easy!
6 week digital marketing bootcamp
Learn how to plan, build and implement your own, kick-ass, digital marketing campaigns.
In six sessions, you’ll discover how to create:
- A ‘head-turning’ digital presence
- Effective digital marketing campaigns
- Lead generating strategies
- Successful social media strategies
- Killer digital content
- A website experience that visitors love
- Brand identity
- More ecstatic customers!
WTF is The Foxy Academy?
Every year we meet with hundreds of businesses who are in desperate need of help with their digital marketing.
We get it; there are so many other things you need to do and digital marketing is waaaaaaay down on your list of priorities. How much would your business benefit if you had the know-how to run your digital marketing yourself? In 2017 we’re launching Foxy Academy, the ultimate crash course in all things digital marketing, to give you the tools and knowledge to run successful, online campaigns that help grow your business.
READY TO LEARN?
Why register for Foxy Academy?
Be the master of your own destiny!
Take the stress, confusion and hassle out of planning and implementing your digital campaigns
Leverage social media and digital advertising to attract and convert more business.
Know your own business inside and out and learn to communicate the benefits of choosing you over your competitors.
Understand your customers and interact with them to achieve the results you want.
Craft messages for your website, email campaigns and social media to engage and motivate your audience.
What you’ll learn
Module 2 – Are you talking to me?
Customer Personas and the Buyer’s Journey
Go beyond demographics and really dive into understanding your customers, what they feel, think and believe and how they experience your business. Learn to anticipate your customer’s needs and wants at every step using straightforward tools and techniques.
Module 3 – I love what you’ve done with the place!
Your website, UX, SEO, Content Marketing, Data
A great website is like a great physical space; It needs to be inviting, functional and beautiful. We take a trip into the land to “User Experience Design” (UX) to learn some of the tricks of the trade. We help you to work out what kind of website your customers will love and talk the strategy of attracting them to it, enter SEO and Content Marketing.
Module 4 – “Come in, come in.” Getting your website to work for you!
Landing pages, CTAs, content offers, thank you pages, email sequences.
So, you’ve got visitors, now what? Learn some foxy stratagies to turn your visitors into leads and your leads into customers. Inbound marketing nurtures your customers along their journey with you, increasing acquisition, conversion and retention. We take you through all the elements that form a successful inbound campaign and give you a blueprint to DIY.
Module 5 – I <3 U – The Foxes sent you a friend request.
Social personas, social content, Social Ads 101
“Let your fingers do the walking” used to mean getting out the yellow pages, now it mean flicking through your Facebook feed on your phone while you wait for the bus. If you want eyeballs on your business you need to master the art of social media, so listen up while we show you how.
Module 6 – You’ve got this!
Getting campaigns live, reading results, tweaking strategy, planning
Putting everything together from beginning to end and putting it into action is only the beginning. Start thinking beyond the launch of the campaign and prepare for monitoring, tweaking, revising and following up. Planning makes things painless.
Bonus – Of course you’ll have questions!
1 hour, one on one foxy strategy session.
Once you’ve completed the crash course and had time for your brain to digest all that info, book in for a one-on-one session with one of the foxes to go over your strategies, campaigns, plans and visions. A great way consolidate your digital marketing strategy!