welcome to the fox den
What the Fox is more than a pun that’s fun to say when we answer the phone. It’s a name inspired by those real-life moments when you think ‘I believe in my business, but why the fox do I feel so lost when it comes to branding?’
That’s where we come in – to give you the clarity, purpose and strategy you need to build a rock-solid brand.
You know, the type of brand that wins over the hearts and minds of your perfect customers. The type of brand that’s distinctly you and gets people talking. That’s our jam.
Powered by coffee, creativity and untamable excitement, our foxes believe in a mantra of Beautiful, Simple, Effective. From our graphic and web designers to our brand strategists, copywriters and marketing dynamos, the whole team brings this mindset to every project that lands in the fox den.
We take immense pride in what we do, because we know the work we create has a real impact on business success. No matter what your project is, our aim is to help you work smarter, not harder. Investing in your brand is a commitment to business growth and when that happens, you need to be at the top of your game. We help you to get there with sass, flair and confidence.
To see what we are made of, take a look at our portfolio. It’s a click-worthy collection of name creation, graphic design, photography, editorial, marketing collateral, advertising and website design projects.
Chat with the foxes
Our fox den is a place where business dreams come to be transformed into everything from logos to stationery, websites and social media content. Pay us a visit to learn how we can bring life to your ideas.
Meet the Foxes
Nita built What The Fox on a sparkling foundation of many different passions and skill sets. Having been an art teacher, graphic designer and marketing manager, she understands the many facets of the design process and she cleverly brings them together at our design agency. Nita gets a kick out of helping businesses grow and she’s proud of the meaningful work that our kick-ass team of experts produces. When she needs inspiration, Nita turns to Andy Warhol’s wise words: “The idea is not to live forever, it is to create something that will.”
Kara de Schot
Hailing from the land of the kiwi, with 15 years of design and marketing experience up her sleeve, our girl Kara knows just how to work her creative magic in all the right ways. With an extensive background in design, media and marketing this foxy girl has hopped her way from NZ to London and back Downunder to grace us with her marvellous knack for leadership and creativity. Having spent three years as Profile Magazine’s General Manager focusing on marketing strategies, Kara has now found her place in the den to serve her amazing skills as a fox to both our team and our amazing clients!
This office ninja has an astounding ability to appear exactly when needed out of a plume of sweet-smelling mist … Her unrivalled customer service skills mean that every client is valued and shown oodles of love, while she simultaneously ensures the Den runs as smoothly and efficiently as possible. Mel loves preparing client workshops and watching the beautiful and fascinating foxes excel in their natural habitat. Out of work hours, this office wizard is often spotted running, reading, sewing or watching a Game of Thrones marathon.
Introducing What The Fox’s Production Manager, Richelle – her spreadsheet game is strong and her organisation skills are legendary. Coming from a background in admin to stunts in bespoke wedding films, this lady knows just how to work her professional and creative side to the best of her ability. Richelle believes that foxy branding is a must in this day and age as we are constantly overloaded with creative branded imagery in our first-world, post-modern culture. When not running Production in the fox den, Richelle is raising her 3 beautiful children and digging her hands into her pencil case and paints to sketch some uber cool drawings.
Karyn is one foxy lady that knows what’s up. Apart from being the den’s style queen she has a savvy flair for helping businesses achieve their dreams, however big or small they may be. After the creation of her own cosmetics brand, Karyn not only gained an insight into the cog wheels of running a small business but obtained a bucket load of resilience and multi-tasking skills. She believes that a strong and memorable digital presence is vital in today’s ever-changing and technology fuelled market. When not working her magic on client projects, Karyn can be found marrying couples on romantic afternoons, chucking om’s into the universe (meditation is her go to) and floating around her pool on her inflatable pink flamingo with a glass of bubbly in hand.
This Cultural Cocktail comes from a diverse creative and cultural background spending her childhood between Europe and Asia and growing up in Australia. Stemming from visual arts, Bettina’s creative explorations led her to music, acting, photography and film making, complimented with a Bachelor of Communication. When not working her magic on projects at What The Fox she spends her days doing yoga, traveling and reveling in nature and good atmospheres.
Addi is the foxes go to guy for all things in customer service. He knows how to walk the walk but most importantly talk the talk in order to steal the hearts of our foxy clients. He believes that your brand and identity should be as unique as you and takes pride in his super special knack for translating his positive energy into #foxy client relationships. When not chatting up the town and getting some uber cool businesses into the den you can find Addi jamming away and producing some foot-tapping tunes.
Since this foxy gal was young, she has had her hands in a mixed bag of projects, always pushing creative boundaries. With a background in Photography, UI/UX Design and Print Design, Laura is an innovative thinker who thinks, feels and lives design. She believes that design is like problem solving for the mind and takes a modern clean cut approach to branding. Outside of the den you can find her sprucing up her home, fishing at the beach or chilling out with her two furry kitties, Trevor and Tully.
When Naomi graduated from university with an academic medal and the tag of most outstanding graphic designer and illustrator for her cohort, it was clear this live wire was going places. And by places, we mean What The Fox HQ. Naomi complements her multi-disciplinary skillset in web, print, illustration and user experience design with a quirky style. She brings a unique perspective to design projects and adds value to businesses by bringing beautiful brands to life. When she’s not creating cool stuff with her beloved clients, you’ll find Naomi hanging with her pet bearded dragon Jub Jub.
Reece brings his creativity and artistic flair to the What The Fox table, helping to create brands that stand out and connect customers to businesses. A background in visual art, photography and the digital field led Reece to toy around with graphic design hobby projects for family and friends, before finally pursuing it as a professional career. Reece’s life pivots on creativity – when not putting 110% into his work at What The Fox, he can be found painting, drawing, taking photos or working on his wife’s fashion label.
Introducing, What The Fox’s latest and greatest Web Wiz, Brendon. With 15 years experience in web development for a number of companies across the east coast, this guy knows all the ins and outs of slinging together the HTML’s and CSS’s to produce websites that turn our eyes into love heart emojis. With a superpower for lateral thinking and problem solving, Brendon brings a one-of-a-kind perspective to the fox den. Out of work hours, you can catch this Web Wiz strumming his guitar, indulging in some gourmet treats and geeking out over Marvel’s latest blockbuster release.
Melinda is a passionate web developer with an eye for detail, who believes that a great website is key for any business to thrive. Melinda began working at What The Fox after studying web development and graphic design at the University of the Sunshine Coast, and working as a freelance web designer and developer. She has always had a passion for design, art and music. Outside business hours Melinda can be seen reading, playing guitar, and spending time at the beach with her dog/best friend Chilli.
With a Bachelor of Computer-Based Design from USC, our newest web developer addition Shane is a problem-solving sensei with all the foxy forward-thinking moves to fit right in the WTF den. With extensive experience, he is already providing our wonderful clients with high-quality, efficient solutions for all their online visibility needs. Taking inspo from juggernaut Microsoft, he believes in strong branding coupled with revolutionary thinking – whilst still providing exceptional customer service at all times. When not winning the web with our foxy fam, you’ll find Shane smashing some Gaming, hitting the gym and hanging with his friends.
In need of some words with a foxy edge? Vanessa is your go to girl. Since beginning her foray into writing a few years ago, this wordplay master has been published in hundreds of publications around the globe. And yes after 5000+ shares for numerous articles this foxy lady has even gone viral! gasp! Vanessa is super passionate about creating great content that’s unique and engaging for brands in a busy online landscape and strongly believes in the power of branding for a company’s ultimate success. When not raising the profile of local businesses through charming words you can find Vanessa busting her moves on the D floor, hanging with family and friends and exploring the Sunny Coast.
After studying PR and Marketing at Uni, Jessie brought her funky creativity and mad organisation skills to the den, helping customer’s fox up their digital presence to rise to the top. She believes that consistent and visually attractive branding is super important as it’s what sets a business apart from its sea of competitors. When helping the foxes light their light bulbs, Jessie gains inspo from Walt Disney’s famous words, “All our dreams can come true, if we have the courage to pursue them”.
Chelsea is the youngest What The Fox team member and a social media weapon. She knows how to make clients’ Instagram feeds look amazing to help them catch eyes (and followers) in a very busy social media landscape. Recently out of high school and in her second year of university studying journalism and media, Chelsea brings a fresh perspective and progressive outlook to the What The Fox table. Outside of her busy work and university schedule, Chelsea can be found writing, grooving to funky tunes and baking cookies.
foxes on a mission
You are here to make your mark on the universe. We exist to sculpt the shape of that mark.
As designers, brand strategists and marketing folk, we make things that are not only meaningful, but also impactful. Filling every project with creativity, intellect and strategic insights, our foxes commit to nothing less than amazing.
How do we do it? By really nailing down your customer and empathising with their needs at every step of their purchasing journey. It can take a while to woo a new customer or client, but by letting their needs, wants and dreams guide every decision we make, we show you how to turn on the charm and start converting.
We might be playful with our output, but we are serious about getting results. We are not here to make branding more complicated. Instead, we are here to empower you, to bring life, spirit and energy to your business, and to illuminate your path to brand clarity.