welcome to the fox den
What the Fox is more than a pun that’s fun to say when we answer the phone. It’s a name inspired by those real-life moments when you think ‘I believe in my business, but why the fox do I feel so lost when it comes to branding?’
That’s where we come in – to give you the clarity, purpose and strategy you need to build a rock-solid brand.
You know, the type of brand that wins over the hearts and minds of your perfect customers. The type of brand that’s distinctly you and gets people talking. That’s our jam.
Powered by coffee, creativity and untamable excitement, our foxes believe in a mantra of Beautiful, Simple, Effective. From our graphic and web designers to our brand strategists, copywriters and marketing dynamos, the whole team brings this mindset to every project that lands in the fox den.
We take immense pride in what we do, because we know the work we create has a real impact on business success. No matter what your project is, our aim is to help you work smarter, not harder. Investing in your brand is a commitment to business growth and when that happens, you need to be at the top of your game. We help you to get there with sass, flair and confidence.
To see what we are made of, take a look at our portfolio. It’s a click-worthy collection of name creation, graphic design, photography, editorial, marketing collateral, advertising and website design projects.
Chat with the foxes
Our fox den is a place where business dreams come to be transformed into everything from logos to stationery, websites and social media content. Pay us a visit to learn how we can bring life to your ideas.
Meet the Foxes
Nita built What The Fox on a sparkling foundation of many different passions and skill sets. Having been an art teacher, graphic designer and marketing manager, she understands the many facets of the design process and she cleverly brings them together at our design agency. Nita gets a kick out of helping businesses grow and she’s proud of the meaningful work that our kick-ass team of experts produces. When she needs inspiration, Nita turns to Andy Warhol’s wise words: “The idea is not to live forever, it is to create something that will.”
With 24 years in the design and sales industry up his sleeve Adrian will be your go to for everything and anything. After managing a creative team, a design studio and a team of Account Managers and Production Staff for ANZ for the past 9 years, Adrian has joined What The Fox’s marvellous team with a witty perspective and expert wisdom. He believes that your amazing brand represents your amazing self and that customer service excellence is what makes your business stand the fox out!
Enter our art director with a ninja eye for detail. Karen believes that your brand speaks a thousand words about your business (and that’s before your customer even knows anything about you). In a crowded marketplace, your visual identity is often the one thing that sets you apart from the rest. Karen has a knack for understanding what your customers want and she lives and breathes What The Fox’s holistic approach to business branding.
Jasmin’s diverse background in visual and graphic arts, marketing and copywriting has seen her work with brands including The Melbourne Times, Sony Ericsson, Cadbury Schweppes and The Australian Ballet. The Sunshine Coast native left the nest to broaden her views with studies and travel, she has returned to her coastal home ready to work her magic as part of the What The Fox team. Whether its branding, print or digital, she enriches each job with a swish of her original style and a love of the Sunshine Coast.
This former fashion designer knows a thing or two about business. Natashya appreciates that brand strategy is the key to being competitive in the marketplace, and she’s only too happy to flaunt her superpower of transforming businesses into big beautiful brands. She loves orchestrating multi-platform experiences that are informed by a deep understanding customer value – especially when she can do it by collaborating with the creative team at What The Fox.
It takes a special kind of creative-oriented tech geek to sling code while producing websites that are beautiful. Patrick is that man. If he were a brand, he’d probably be IKEA – harnessing a simple, pragmatic approach to design that is beautiful, creative, functional and a little bit whimsical. Patrick believes that just because you can, it doesn’t mean you should. Although the online world is full of opportunities, Patrick’s advice is not to chase every shiny new thing that comes along – chase only those that align with your mission, business goals and brand … and then chase the shiny things!
This office ninja has an astounding ability to appear exactly when needed out of a plume of sweet-smelling mist … Her unrivalled customer service skills mean that every client is valued and shown oodles of love, while she simultaneously ensures the Den runs as smoothly and efficiently as possible. Mel loves preparing client workshops and watching the beautiful and fascinating foxes excel in their natural habitat. Out of work hours, this office wizard is often spotted running, reading, sewing or watching a Game of Thrones marathon.
Introducing What The Fox’s Production Manager, Richelle – her spreadsheet game is strong and her organisation skills are legendary. Coming from a background in admin to stunts in bespoke wedding films, this lady knows just how to work her professional and creative side to the best of her ability. Richelle believes that foxy branding is a must in this day and age as we are constantly overloaded with creative branded imagery in our first-world, post-modern culture. When not running Production in the fox den, Richelle is raising her 3 beautiful children and digging her hands into her pencil case and paints to sketch some uber cool drawings.
What The Fox’s Account Director, Lindsie is a queen at super juggling her skills (metaphorically speaking). With 10 years experience in agency Account Management and 20 years of wisdom within the Marketing industry, this talented fox knows just how to cultivate creative, inspiring and intelligent goodness for all client’s needs. Lindsie brings a fun, friendly and reliable aura to the den and loves nothing more than helping businesses achieve their dreams, however big or small they may be. When not working her magic on client projects, you can catch Lindsie running a muck with her two children and scuba diving under the big blue sea.
Since she was a little tacker, Rebecca has always had a creative project on the go. After completing a degree in archaeology and palaeoanthropology, she returned to her creative roots to study fine art, photography and graphic design. Embracing Albert Einstein’s famous words, “Logic will get you from A to Z – imagination will get you everywhere,” Rebecca loves being surrounded by an intelligent team of specialists and gets a thrill out of seeing an idea come to life.
Arvind has been a graphic designer for almost three decades and a web developer since a little thing called the internet came along. With so much experience, Arvind can take complex problems and find the simplest, most intuitive solution. He knows that a great website is a business’s untiring, ever-present worker in their marketing machine – so he endeavours to give every single one the love and attention it deserves. When not collaborating with the talented team at What The Fox on his favourite projects such as the Profile website, Arvind can be spotted cycling, swimming or enjoying family time on the Sunshine Coast.
When Naomi graduated from university with an academic medal and the tag of most outstanding graphic designer and illustrator for her cohort, it was clear this live wire was going places. And by places, we mean What The Fox HQ. Naomi complements her multi-disciplinary skillset in web, print, illustration and user experience design with a quirky style. She brings a unique perspective to design projects and adds value to businesses by bringing beautiful brands to life. When she’s not creating cool stuff with her beloved clients, you’ll find Naomi hanging with her pet bearded dragon Jub Jub.
Introducing, What The Fox’s latest and greatest Web Wiz, Brendon. With 15 years experience in web development for a number of companies across the east coast, this guy knows all the ins and outs of slinging together the HTML’s and CSS’s to produce websites that turn our eyes into love heart emojis. With a superpower for lateral thinking and problem solving, Brendon brings a one-of-a-kind perspective to the fox den. Out of work hours, you can catch this Web Wiz strumming his guitar, indulging in some gourmet treats and geeking out over Marvel’s latest blockbuster release.
Chelsea is the youngest What The Fox team member and a social media weapon. She knows how to make clients’ Instagram feeds look amazing to help them catch eyes (and followers) in a very busy social media landscape. Recently out of high school and in her first year of university studying journalism and media, Chelsea brings a fresh perspective and progressive outlook to the What The Fox table. Outside of her busy work and university schedule, Chelsea can be found writing, grooving to funky tunes and baking cookies.
Reece brings his creativity and artistic flair to the What The Fox table, helping to create brands that stand out and connect customers to businesses. A background in visual art, photography and the digital field led Reece to toy around with graphic design hobby projects for family and friends, before finally pursuing it as a professional career. Reece’s life pivots on creativity – when not putting 110% into his work at What The Fox, he can be found painting, drawing, taking photos or working on his wife’s fashion label.
Melinda is a passionate web developer with an eye for detail, who believes that a great website is key for any business to thrive. Melinda began working at What The Fox after studying web development and graphic design at the University of the Sunshine Coast, and working as a freelance web designer and developer. She has always had a passion for design, art and music. Outside business hours Melinda can be seen reading, playing guitar, and spending time at the beach with her dog/best friend Chilli.
Philip Van Der Walt
Enter our database sensei with a foxy knack for HubSpot management. Aside from finance and administration management, Philip believes that branding is extremely vital to a business and can potentially revolutionise the way a product is recognised. If he were a brand, he’d probably be Harley Davidson – living life loud, taking risks and going for daily spins on his motorcycle. Whilst embracing happiness into his working strive, this foxy guy gets a kick of out setting and working towards goals with our foxy, multi-skilled team.
Brenna is What The Fox’s secret finance weapon and knows how to tackle anything involving 1’s 2’s and 3’s. With a mixed bag full of experience such as coordinating weddings in hospitality to managing accommodation in the Australian mines, Brenna came to the to the fox den with serious brains and charisma. With a strong belief in exceptional service, this little lady thinks that each fox’s creative quirks are prime to gaining repeat business and an excellent reputation. When not head deep in numbers Brenna is casting her love on all things animals and taking her horse out for rides on weekends.
foxes on a mission
You are here to make your mark on the universe. We exist to sculpt the shape of that mark.
As designers, brand strategists and marketing folk, we make things that are not only meaningful, but also impactful. Filling every project with creativity, intellect and strategic insights, our foxes commit to nothing less than amazing.
How do we do it? By really nailing down your customer and empathising with their needs at every step of their purchasing journey. It can take a while to woo a new customer or client, but by letting their needs, wants and dreams guide every decision we make, we show you how to turn on the charm and start converting.
We might be playful with our output, but we are serious about getting results. We are not here to make branding more complicated. Instead, we are here to empower you, to bring life, spirit and energy to your business, and to illuminate your path to brand clarity.