welcome to the fox den
What the Fox is more than a pun that’s fun to say when we answer the phone. It’s a name inspired by those real-life moments when you think ‘I believe in my business, but why the fox do I feel so lost when it comes to branding?’
That’s where we come in – to give you the clarity, purpose and strategy you need to build a rock-solid brand.
You know, the type of brand that wins over the hearts and minds of your perfect customers. The type of brand that’s distinctly you and gets people talking. That’s our jam.
Powered by coffee, creativity and untamable excitement, our foxes believe in a mantra of Beautiful, Simple, Effective. From our graphic and web designers to our brand strategists, copywriters and marketing dynamos, the whole team brings this mindset to every project that lands in the fox den.
We take immense pride in what we do, because we know the work we create has a real impact on business success. No matter what your project is, our aim is to help you work smarter, not harder. Investing in your brand is a commitment to business growth and when that happens, you need to be at the top of your game. We help you to get there with sass, flair and confidence.
To see what we are made of, take a look at our portfolio. It’s a click-worthy collection of name creation, graphic design, photography, editorial, marketing collateral, advertising and website design projects.
Chat with the foxes
Our fox den is a place where business dreams come to be transformed into everything from logos to stationery, websites and social media content. Pay us a visit to learn how we can bring life to your ideas.
Meet the Foxes
This Cultural Cocktail comes from a diverse creative and cultural background spending her childhood between Europe and Asia and growing up in Australia. Stemming from visual arts, Bettina's creative explorations led her to music, acting, photography and film making, complimented with a Bachelor of Communication. When not working her magic on projects at What The Fox she spends her days doing yoga, traveling and reveling in nature and good atmospheres.
foxes on a mission
You are here to make your mark on the universe. We exist to sculpt the shape of that mark.
As designers, brand strategists and marketing folk, we make things that are not only meaningful, but also impactful. Filling every project with creativity, intellect and strategic insights, our foxes commit to nothing less than amazing.
How do we do it? By really nailing down your customer and empathising with their needs at every step of their purchasing journey. It can take a while to woo a new customer or client, but by letting their needs, wants and dreams guide every decision we make, we show you how to turn on the charm and start converting.
We might be playful with our output, but we are serious about getting results. We are not here to make branding more complicated. Instead, we are here to empower you, to bring life, spirit and energy to your business, and to illuminate your path to brand clarity.